On September 30, 2000, the Bookworm Bunch programming block was introduced as PBS Kids' Saturday morning block. Along with the block of programming on PBS, PBS Kids lent its name to a separate television network, which launched on the same date. Children's programming on the PBS network was then given unified branding. On September 6, 1999, PBS launched the PBS Kids brand in several areas including its daytime Ready to Learn Service, PBS Online web pages for kids, and a home video label. Several of the interstitial shorts, along with some of the station identification sequences that were shown during the block, continued to be used by some PBS member stations after PTV aired for the last time on September 5, 1999. Older children were targeted with live-action and music video interstitials. These interstitial shorts were aimed at younger children. In addition to scheduled educational programming, PTV also incorporated interstitial content such as "The P-Pals", which featured animated characters shaped like PBS logos delivering educational content from their fictional world, "PTV Park". On July 11, 1994, PBS repackaged their existing children's educational programming as a new block called "PTV". The framework for PBS Kids was established as part of PBS' "Ready to Learn" initiative, a project intended to facilitate access of early childhood educational programming to underprivileged children.
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